Amazon Prime Video is adding a new feature to its streaming service. Subscribers in the US will soon be able to set up multiple profiles for different family members to keep their favorite shows and movies separate from everyone else.
The feature, spotted earlier by tech site XDA developers, lets you create up to six Prime Video Profiles for each account, including kids profiles, which show only age-appropriate TV shows and movies. Each profile will have personalized content and will get recommendations, a watch history, season progress and a watch list based on the profile activity, according to an Amazon help page on the feature.
Profiles are available in "selected countries only" so far, and will be coming to the US sometime in the future.
FYI that I do not work for NOW, just a NOW customer trying to help