Yes; every time I ask in Curry’s if anyone can answer a technical question or fix a broken product, they all smile brightly and say “Nohow”.
At least, I think that’s what they are saying.....
Yeah the Shop Sales assistant (not going to mention any companies) does come into play now & again where they have given the wrong advice to customers.
Another contributory factor is that customers have wrongly assumed that if a previous nowtv device included an inbuilt Freeview TV tuner then they assumed any newer nowtv devices will also include similar features.
All i can say is doing your research is vitally important when buying any product before parting with your hard earned cash (even if the nowtv stick only costs around £15).
You know, I agree with most, if not all, of what you have posted but there is one little wrinkle and that is: "All I can say is doing your research is vitally important when buying any product before parting with your hard earned cash...".
OK, as a matter of personal policy, I always do my own research before buying any type of electrical device or equipment. But not everybody thinks that way, in fact I had a friend who actually said that he should be able to walk into any store, give a shop assistant an idea of what he is after and then have the shop assistant tell him what he should buy. When I heard this I reacted with shock and some anger. However, and the point is, a lot of people behave the same way, i.e. depend on a shop assistant to honestly "assist them".
The simple fact is there will always be a sizeable percentage of people that cannot or will not do any research for themselves and so will always defer to a "commission hungry" shop assistant for their buying advice. And then blame someone, or anyone, else if the advice turns out to be wrong.
My master phone socket is upstairs, which is where I have therefore had to plug in my NOW TV Hub. How can I get my TV downstairs to give me the programme guide for 'live TV' if I can't connect a cable from the hub (upstairs) to the TV (downstairs)?! Excuse my ignorance!
No need to run an Ethernet cable from your upstairs Hub Router , where all branded NowTV devices work over WiFi (reception coverage permitted).
Also unless you have the older NowTV Freeview box (blue NowTV logo on top of the box casing) with an aerial plugged into the back of the smart box, then you won't get the full complement of Freeview channels.
Though with the BBC, ITV and Channel 4 App you can watch live channels.
Adding to what @schnapps said, the programme guide for live TV comes to your TV over the TV aerial, not the Internet.