Promotional trailers is nothing new.
Amazon Prime does it.
Paramount+ does it (which we will get when it launches next year).
The massive difference between Prime and NOW/Paramount+ is that you can skip the promotional trailers.
If NOW introduced the skip button maybe for those paying for boost then it wouldn’t be too bad.
On a similar subject, having had no success with the online chat, which is quite frankly horrendous and irritating, I have recently been given a free Entertainment week, but then automatically signed up for Boost at £5, without any consent from Now (SKY). To say I want a refund and an apology is an understatement.
It’s simple, if you don’t want adverts then you pay for boost.
Whilst I don’t agree with adverts, it’s what most of the services do in the US. Pay for a service and get adverts, pay premium and get no adverts.
If it’s just promos for NOW content at the start then there is nothing that can be done.