Yeah, they're crafty in the sense that the payment is usually what is known as a CPA (Continuous Payment Authority) so that you can be billed month to month once you have consented to the first charge (or explicitly cancel). What makes this more difficult is that it's harder to cancel because the merchant needs to process the cancellation/stop payments on their end.
There might be a reason as to why this 'cancellation' however doesn't work for some (see Trustpilot reviews lmao) It's unlike the Direct Debit method where you can cancel it with your bank and it's sorted.
I think the folks at NOW TV have thought carefully about which one they're going to use to retain you as a customer 😉
