Hi @Anonymous User
I have seen this happen before and would suggest working through the trouble shooting steps linked in this guide below.
https://help.nowtv.com/article/troubleshooting-now-tv-box-stick
Also out of curiosity because i have never encountered this first hand myself, does the TV Guide quick access button work on the nowtv smart stick remote controller to access the live TV Guide and does it play the live channels when you have only My Apps, Apps Store & Settings available to choose from your your Home Screen.
Also another curiosity when going into My Apps and selecting the NowTV App does it get you into the NowTV system or does it bounce you out back to My Apps or something else ?
Hopefully one of the six trouble shooting steps will help (start with step 6, then step 1, then last resort try step 2 a full factory reset).
