12-10-2019 13:53
NowTV are running a new ad campaign, and I think its a winner. If you haven’t seen it, watch it here:-
https://www.thedrum.com/news/2019/10/07/robert-webb-stars-the-personification-rubbish-tv-now-tv-spot
It neatly references the ‘95%’ claim of Freeview (with the younger generation suggesting perhaps 70% is nearer the mark for them) and suggests where you can get the other 5% (or more) from, with a series of clips from the NowTV offering, each one crediting Sky in small lettering so you can see where the stuff is coming from, without invoking the elephant in the room of cannibalising a full Sky subscription, which this family clearly don’t want.
And it solved a mystery for my wife, who always wondered what sort of a deal NowTV had, to be able to show all those great Sky programmes 😍
13-10-2019 1:01
Any wonder I avoid ads on tv. To think someone got paid to dream that up 😂