£150 for a free view aeriel, what a rip off they put them up for £50 round here.
Someone quoted me over £400 for one (I live in a 2 up 2 down). Instead I got a £10 indoor setbox aerial and used the old virgin coax cable that terminated in the eaves of the roof. Works perfectly and I am about 10 miles from Crystal Palace with a pile of high rises in the way. Lot cheaper than the £7/month virgin had me paying for a second box. And it is superior to the old roof aerial that needs a signal boost to get the HD channels (the reason I considered the change)