I've just read your post and I can sympathise with your position and why you want the fix rolled out now. However, as a person who has in the past worked quite closely with programmers, I can tell you that fixes and updates are rolled out to a schedule unless they are very urgent. But how a problem qualifies as "very urgent" is usually determined by how many users are affected by the current problem.
Now, I am going to speculate here, I believe that the programmers working for Now TV do not do so exclusively and so have to balance their time and releases between Now TV and their other employers, this would account for the reason why releases are not rolled out immediately.
Please note, I am not connected to Now TV in anyway whatsoever or an apologist for what they do but, as I said before, I have worked with programmers and I am familiar with their working practices.
Hate to point fingers here but they’ve already said they’ve identified and resolved the issue with a firmware update (ie all programming done). As it would seem from the number of posts about this problem it’s safe to say it’s being experienced by every smart box owner that’s updated to the last release. They have identified the problem they’ve got the fix upload it to the release server and let our boxes get fixed so we can get the service we’ve paid for. If a firmware fix which is forced on users and not optional causes boxes to operate incorrectly it should be fixed in a timely manner. This has been going on for a couple of months at least. That’s not timely. They asked for our box details days ago and still nothing. Talk about dangling a carrot
I have read your post and there are a number of misconceptions which I believe I may be able to correct, I shall answer the queries in the order you posted them.
First, you said, "...they’ve identified and resolved the issue with a firmware update (ie all programming done)". That maybe but when updating a massive programme, like the one administering Now TV's business, it is probable that the update may have an unexpected impact they may actually cripple the business. That's why all updates have to go through a number of off-line tests before being released onto the live environment.
Next, you said, "If a firmware fix which is forced on users and not optional causes boxes to operate incorrectly it should be fixed in a timely manner". You know, I agree with you but as you may know yourself Now TV have in the past released an update that bricked most Now TV black boxes throughout the UK, that time they pulled out all the stops to reverse that update (which probably was very expensive to do). So, I guess, you can now understand why they are being cautious about doing a full rollout before they are ready.
And finally, you said, "This has been going on for a couple of months at least. That’s not timely. They asked for our box details days ago and still nothing. Talk about dangling a carrot". Again, I agree with you but now Now TV has to mend fences by doing some "public relations" fixing with their smart box customers.