Dear No Name (or is it Dash)
I raised this same idea some years back, back when this forum had an Ideas Section, and although it got lots of support from other forum members, it was essentially a Dead Duck.
The idea was ignored, i.e. devoid of any official "yeah or nay" comment, until it died along with the Ideas Section.
Personally, I believe the idea itself was against Sky/Now TV policy, but since they never said anything either way, just had to let it go (never to be spoken of again).