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[Justin]

Having paid for prescitption service for nearly a year I am on the cusp of cancelling due to ads. So you might want to rethink as I'm sure i'm not alone

[gavs82008]

@Justin 

Third party adverts for on demand content is NOT going anywhere. This has been discussed to death over the last 18 months. 

Don't want adverts? Me neither, but I am paying £2 a month for boost to remove them. 

https://help.nowtv.com/article/can-i-watch-without-ads

[RoyB]

@Justin 

Take the ad revenue that Now earn from ads in On Demand programmes, plus the revenue from people who have Boost just to avoid ads, and divide it by 10.

That’s roughly the number of Now memberships that people need to quit Now because of the ads, before Now would start to rethink this.

Actually quit, not just threaten to quit.

Of course, we don’t have the numbers to do this calculation, but I’m sure that Now do, and the number of people complaining about this in the Community wouldn’t even shift the needle.

People who quit because of ads in the live programmes don’t count, because that was always the case, and is now even for people with Boost, and nor do people who quit because of the unskippable promos on On Demand, even with Boost; these are separate issues, with their own breakeven points.