See my reply to your post of an hour ago, of which this is a duplicate.
The usual reason for this is either that you have accidentally created a new account that doesn’t have the (presumably) £27 for six months Movies Pass set up in it, or that you are in the correct account but haven’t input, and/or haven’t activated, the 6 month’s Pass.
What form does the Pass take?
When you go into My Account/Passes & Vouchers, on a phone, tablet, or other device you can browse the web on, what do you see there?
A Movies Pass set up?
A Movies Pass in the area at the top, waiting to be Redeemed? (In which case, Redeem it, and see if all is now OK)
Or no Movies Pass at all? (In which case, if it is waiting for Pass details you haven’t yet entered, Now is the time to find the paper or card copy on the six months Pass, whichever form it takes, and enter the supplied code).
Good luck, and please let us know how you get on!
Just wondering where did you buy the six months cinema pass from (or is there a typo error in your post and meant entertainment pass because you mentioned free trial and £7.99 per month there after) ?
Was it via the nowtv offers webpage where i can only the six month entertainment pass for new customers at £27.99, where the six month cinema pass is £42.99.
When you take up a new customer pass offer from nowtv offers page via their website, you need to create an account by following the link on the pass offer you are interested in.
If you created an account a different way, then the offer will not be added to your account and you won't be eligible to the new customer pass offer deal.
Or did you source the six month movie voucher pass somewhere else ?
The simplest explanation here, based on @schnapps wise words, is that you have an Entertainment Pass for six months, which may very well be set up completely correctly, but that you are trying to watch a movie, where movies are only available on the separate Movies Pass, which you haven’t got, and so NowTV are informing you of this.
Could the problem be this straightforward?