It sounds like you're experiencing connection issues. Firstly, let's try performing the following steps, which will help boost the transition time between selecting channels on the NOW TV Box EPG;
Please press the following combination on your NOW TV Box Remote:
If the above is done correctly, a new screen will appear called ‘Platform Secret Screen’ which will display two green bars and four options. Please select ‘Disable Network Pings’ from the list of available options.
If that doesn't work, please run a speed test. You can click here to perform one with the popular SpeedTest.net provider. If your average download speed is below 3Mbps, there will be problems with fast connections to the streaming servers. If that is the case, all I can recommend is changing your connection type (e.g wireless to wired) or find an alternative connection source with a faster speed.
Hard resetting will install the firmware again, if you're just seeing the loading screen it's likely there's been an issue when installing so this will give you a fresh start.
NOW TV Team
That advise Doenst make sense, it's already on the latest firmware, therefore there must be a bug in it , resetting, then upgrading to the firmware that it's already on, ain't gonna fix a problem in the latest firmware?
Of course it makes sense. They explained clearly why they want you to try it. You have an issue no one else is reportin, so if it was a bug like you say everyone should have it. Are you just trying to make things difficult?
Thanks for trying the steps.
Can you please let us know if you are still experiencing this issue?
Are you you using a White or Black NOW TV Box?
Do you experience this issue on any other devices?
NOW TV Team