@Anonymous User
Just done a quick test on my box and my Sky Store purchases seem to play fine. There have been a few rare instances of errors in NOW TV content causing the box to reboot, which were solved by NOW TV correcting the content file, but there's no way for us customers to know if it's a similar issue here or not.
The Sky Store app on the box is pinned and cannot be removed, but a factory reset would have redoenloaded that already so that's one thing ticked off the list.
I'd suggest trying a few different things hoping that one will get to the bottom of it.
1. Try forced software update on the box.
Press Home on the remote to take you to the home screen. Then do the following sequence on your remote quickly and smoothly
Home (x5) FF (x3) REW (x2)
If done correctly a Secret Screen will appear (if it doesn't, press Home to go back to the start and then try again). Choose Update software and allow it to run (even if it reports the same version as you already have).
See if you can watch now.
2. Post back and let us know what film you purchased. Slim chance but if someone else in the forum has bought the same film they can check it's working correctly on their box.
3. Send the NOW TV Team a message explaining the issue, it will probably get you a quicker response than waiting for a NOW TV Team member to pick up your thread.You can send the NOW TV Team a message from the Contact Us page
https://help.nowtv.com/get-in-touch
(expand the Anything Else section to get the button)
4. Try posting the issue on the Sky Store section of the Sky Forum as well, with a bit of luck members on there may have a suggestion. Also suggest that occasionally corrupt files have caused NOW TV boxes to reboot and could the Sky Store team check there's nothing wrong with the content file at their end.
http://helpforum.sky.com/t5/Sky-Store/bd-p/sky-store
