I've just set up a new (well 2019) NOWTV smart stick but there was no option to redeem the included Sky Sports 3 months pass during the setup. I'm connected to my NowTV account etc. Any suggestions welcome.
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Yeah, if there are any still out there from third-party sellers that is likely to be the case. There was a time when NOW TV users bought sticks by the bucketload, because they were forever offering deals which included a pass at less than the going rate, a classic loss-leader. NOW have since stopped making devices under their own name.