Good to see that version 10.1.0 of the NOW TV iOS app is rolling out at last!
"If you've got a Sky Cinema, Entertainment, Kids or hayu Month Pass, you can now download shows and movies to your iPhone or iPad to watch anywhere - even when you're offline"
Have received an update for my iPhone and can confirm that I have the option for downloads on Movies and Entertainment content.
Nothing for my iPad yet though.
Looks like Android is also getting the offline download update pushed out as well at the same time according to this Engadget article posted today.
Nothing rolled out on my Android smartphone yet.
This article says it has rolled out iOS devices, but will be rolled out to Android devices later in the week.
so hopefully soon! no update showing for either my Sony phone or Samsung tablet right now.
I don't own an iPhone, but according to this linked article it mentions to sign out of the NOW App to delete the download.
I am assuming when you sign back into the NOW App on your phone the download will be removed.
I am also guessing if you have more that one NOW download all downloads will be lost.
To be honest i have never downloaded NOW content on my smartphone.