Have stumbled across the below link about an advert free service for All 4
http://www.digitalspy.com/tv/news/a871198/channel-4-trial-paid-for-version-all4-no-adverts/
I for one would sign up for this. Many shows I don’t bother to watch on it cause I can’t stand the adverts.
FYI that I do not work for NOW, just a NOW customer trying to help
