I think the cancel pass button on your account just stops the renewal (??) so it’s better to contact their customer services within 14 days to actually get a refund.
Cancellation period for any content passes: You have the right to cancel your purchase of a NOW TV content pass, and receive a full refund without giving any reason, any time up to 14 days (“cooling-off period”) from the later of: (a) the date of purchase; (b) the date of delivery (for content passes which are redeemed using a voucher code we send you or you have purchased as part of a bundle); or (c) receipt of this notice, except where: You activated a Sky Sports Day Pass or a Sky Sports Week Pass and agreed at that point that you lost the right to cancel, or you purchased or activated any of our other Passes and agreed at that point you lost the right to cancel.
How to cancel within cooling-off period: If you change your mind and wish to cancel your purchase during your cooling-off period, you can cancel your Pass anytime in Passes & vouchers. Visit our Help site to find out how to cancel. If you need more help, just get in touch by live chat.
Effects of cancellation: If you cancel during your cooling-off period we will refund to you all payments received from you, including any delivery costs.
I have tried to exercise my right to cancel my F1 season pass as I am still within the 14 days but they refuse to give me a refund. They stated as I had activated the product they cannot give me a refund. I don’t see how they can do this given no F1 races have been shown?
I don't know if my pass was activated or not, but it showed started on my passes details. However, I hadn't watch anything yet????
During the chat, I simply said because of coronavirus cancelled F1, I changed my mind and the person was pretty understanding. Maybe there's a sudden rush of cancellations and they've gotten stricter on this?
I'm on with live support trying to cancel now. They cannot possibly expect to hold onto our money for an entire season when we have no idea when it will start.
If they won't issue a refund I will dispute it through Amex. They are pretty good at taking the customer's side in issues such as this.
I just posted a transcript of a conversation in live chat regarding a refund and someone from nowtv has already deleted it.
The upshot of it was that they are not being at all helpful when it comes to refunds.
If you offer something for sale and it becomes unavailable you should refund the customer.
Simple as that.
If I order a toaster online and the retailer says its out of stock they would refund me. This is the same.
The fact you sold sport to us and now that sport is unavailable isn't our fault.
How you act here will decide weather I and others use your services again in the future.
And before you say you cant refund because I activated the pass, of course i activated the pass. I watched a small amount of content from last years season (THAT I HAD ALREADY PAID YOU FOR VIEWING LAST YEAR) as a prelude to this seasons entertainment that now appears wont happen.
THIS IS NOT JUSTIFICATION FOR NOT REFUNDING.