Considering there is nothing on the BT upgrade TV & Extras website regarding Now TV, I am inclined to believe there has been no official date given from either BT or Sky
Unless you get confirmation from a CS in BT with an email/link to back it up I don't see it happening quite yet unfortunately.
As I already have access to BT sport through the app on my Samsung TV thanks to my EE contract and also have Now TV through the app on the TV, my interest in the launch onto BT TV for Now TV and BT Sports on Sky/Now TV as a package is to see what improvements are going to be in place for Now TV.
@UKTVPlayapp I don't think anyone knows yet.
@gavs82008 I'm interested in the NowTV on BT Youview part of the deal as I'm keen on being able to record the Sky Sports channels. Of course none of this will matter if Sky continue to provide their sports channels at 25fps. I'm not signing up to Sky Sports on any platform if the framerate stays as is.
If they don't launch before the new football season I'll probably bow out completely.
No-one knows how it's going to be sold on NowTV. As far as 'big' Sky is concerned I think it will be available as part of a new 'Sports bundle'. There is of course the likelihood it will be much cheaper to buy from BT direct, especially if you already have a BT Broadband contract. The important thing to do once this new cross platform deal goes live will be to add up the sums of everything you want and decide from there who you should 'tie in' with.
Personally, as I already have BT Sport via my BT TV package, I'm waiting for the pricing to access Sky Sports via BT Youview. Only with (BT) Youview will you be able to record all the channels, something you can't do with NowTV or Roku devices. To get what I want will mean subbing via BT rather than buying from Sky/NowTV.
Good point about how it will be sold. I am not 100% convinced it will be available to Now TV customers from day 1. I suspect BT would want to have a longer commitment than a day pass for sports (a month minimum, but more likely 12 months) . Whilst that is possible with the normal Sky subscription, it would be unlike the other Now TV options.
Personally I hope BT follow the same day/week/month structure that Now TV has. Whilst I would buy the week/month when the UEFA football and FA Cup are on, I would only want it for the occasional premier league game, especially as they have them at 12.30 this year when I am often going to a game.
A well placed and usually ultra reliable source has been on the Digitalspy forums saying it will take at least another 3 months before everything is in place for this cross supply deal to come to fruition (BT Sport on NowTV & Sky Sports on BTTV).