This news isn't really surprising considering the trials for HD don't seem to be ending anytime soon.
Although from what I gather there is a new BT box being launched next year. Perhaps this has allowed Sky/BT to delay the official upgrade of Now TV so both ban be done at the same time?
I can see that BT Sport are offering a non contract service supported on various devices (unfortunately no nowtv or Roku devices are on the list from what i can see) where they will be charging £25 for the privilege (though you do get 4K HDR device permitted).
I am guessing it's only one stream per account ?
More information in this link below which was released today.
This pass is more or less replicating the BT sport add on for EE customers. Which I have taken advantage a few times.
I can confirm that you can register up to 4 devices and watch 2 at the same time.
Funnily enough a few days ago I received an email from BT trials asking to be part of additional trials for BT Sport. Part of the email mentioned that Now TV was ongoing, so I am guessing it hasn't finished, maybe next year.
But what struck me is that no mention of Roku only Now TV devices, a shame because BT Sport on Roku would make a great addition to the lineup.
I have a very standard EE account, 30GB data and the usual EU roaming.
To get the BT Sport add-on for "free" you would need to have the Smart SIM plan to get BT sport as an option for a swappable benefit, even then it is £5 on top of that for big screen use.
Whereas on the standard plans it is straight forward £15 a month.
That being said not everyone will have an EE sim contract of course.
But yes I agree if you have an EE sim you can get it far cheaper than £25 a month. Either way, far better value for money than Now TV Sports, which has no catch up content, not all channels are 50fps. For big screen use BT have done fantastically well since launching about a year ago and Now TV has been around for what seems forever with almost no improvements.......