The BT Sports App is showing on my NowTV 4K Box and i am based in the UK.
I doubt it will be available on the white NowTV Box.
If you have another generation box or stick and done a System update and the BT Sports App in not showing under Apps Store "News, Weather, Sport" section then the App may take 24 to 48 hours to be pushed out onto your NowTV branded device.
@Larnie No, it's not "a lie" 🙄
Can I get the BT Sport app?
The BT Sport app is now available on the black NOW TV Box, the NOW TV Smart Box with HD & Freeview and the NOW TV Smart Stick.
You can download the BT Sport app through the App Store and sign in to your BT Sport account to access all 4 BT Sport channels – BT Sport 1, 2 & 3 and BT Sport ESPN.
The BT Sport subscription isn't included in any NOW TV Passes – you'll need to sign up via BT to use the app