@PaulNormanUK
Hi Paul
As a Now TV customer, I have no idea of their long term marketing strategy but to say, "...NOW TV will scrap passes once user base picks up..." seems wrong to me, here's why:
I recently bought 6 months worth of Entertainment passes from Currys recently, like I have done several times before.
Next, like most long time customers and forum members, I like to pay for my Now TV viewing with vouchers/passes and gift cards, which I find very convenient, economical and at times inflation busting.
As the service on offer is a non-contract type, Now TV would have to change it's business model, which I believe would not only alienate it's long term customers but also loose it a substantial amount of it's user base.
You see, Now TV is aimed at a particular economic sector of the population, which is not the same sector Sky is targeting, and so it would be counter productive, probably fatal, if they were to re-target their business at the high paying
subscription end of the sector. Plus, Sky, Now TV's parent company, would never allow it.
UK Bob
