So having accessed a couple of On Demand box sets over the last couple of day WHY do we now need to sit through adverts for show coming soon or currently available. I thought the whole idea of on demand was NO Adverts ?
The "adverts" you are seeing aren't traditional adeverts that you have on TV, for example a standard programme will have roughly 15 minutes of adverts placed throughout the show to make it up to 1 hour.
For whatever reason Now TV has followed Amazon here with Now TV/Sky trailers at the start of the show, the only difference which is highly annoying is that the ones on Now TV cannot be skipped. Whereas on Amazon they are now skipable.