So there are now adverts embedded within content! I'm actually paying a subscription to watch adverts! Talk about having your cake and eating it too! I think I'm going to cancel. Hopefully HBO Max will launch in the UK and there will be no need for NowTV anymore.
@tokasuro this is a customer community so any objection to Now's business model won't be seen or heard by them here.
There's a number of threads already posted and the answer to all of them (from other customers) is simple - Ads can be removed by subscribing to the Boost membership.