I've just spoken to Now TV via chat and all the agents ever state is currently it's 720p. I've given them the link which states that by the end of year (2018) that FULL HD (ie 1080p) would be available but they go into "we don't know anything" mode. It's very poor that NOW TV/SKY should release a press statement only to then not deliver and worst not update it;s customer's further. I've taken only the Broadband as it;s cheaper then SKY but would like to be able to watch GOT in full HD.
Because, isn’t the standard these days 1080? And aren’t Sky pushing their 4K stuff instead? I know that 4K/UHD is mainly only for sports and streaming films, but the shift up from 1080 to 4K might make them willing to set 1080 as their new base level perhaps.
However, the market shift up to widespread channel broadcasting on 4K hasn’t really happened. So 1080 is still the ‘desirable’ rather than ‘essential’.
I guess it comes down to cost cutting? 1080p will require the use of more resources and bandwidth and i'm guessing NOW TV don't want to pay for that until they have to. When the time comes and they do offer 1080p and above, I hope they offer an option within the menu system to select SD, HD or UHD so that those with poorer broadband speeds or caps can continue to get the best out of their NOW TV subscription.
I can cope with the picture quality (even if it is 720p on a 55 OLED LG) however what I can’t obide is 2.0 stereo. If I’m paying for a cinema pass, I want movies to be in 5.1 surround as an absolute minimum. Even DVD’s which are lower quality than 720p come in 5.1 surround.
It’s horrible listening to speech in a movie which is not coming from the centre speaker.
Demanding 1080 is overly simplistic. It's a bit like asking for more pixels in a camera. My professional SLR cameras have 12mp, less than my phone which is awful by comparison.
We don't just want 1080, we need it without the huge level of compression and an awfully low frame rate.
Nowtv may be 720 but is nowhere near the quality of 720 TV 10-15 years ago.