Apologies if there is a thread created for this already, not remotely used to the new forum layout and trying to find a page to post new ideas for Now TV.
Something I have always preferred Netflix over Now TV is the fact you can create up to 5 profiles for users that will be watching content via your account. Which I have found very handy when watching TV shows and films, where the continue watching or "my list" aka 'watchlist' isn't clogged up with other users shows/films, making it much easier to pick up where you left off instead of thinking, ok what have I watched?
As handy as the continue watching and watch lists sections are they are useless when family members are watching their shows and worse yet the same programs overwritting what you have watched or yet to watch. Making it sometimes impossible to remember where you were with a show or a film.
If user profiles were added this would make viewing content on Now TV much easier espeically if more than 1 user watches content on your account.
Also Disney+ have the option to create up to 7 user profiles. Which we will see on launch in a matter of days now.
Disney owned Hulu (currently US only) allows users to create profiles too, which Hulu will be launching internationally sometime in 2021.
HBO Max (US only) when it launches in May will also allow users to create profiles (Due to launch in some parts of Europe in 2021).
It is the way the streaming world is going and Now TV as usual will no doubt be left miles behind.