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Pre-episode advert/trailer

Just noticed this today (never seen it before in 8 months of viewing) - after selecting an episode of something in the watchlist, a 15 second pre-episode NOW TV advert/trailer for some other TV show played first then it began playing the selected episode.

 

I quite liked having no adverts and trailers on NOW TV Entertainment!

 

Is this the future then for NOW TV Entertainment?

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