Thanks for your comments. I'll do my best to update where I can.
We've been slowly rolling these out to more devices and across more of our Passes. When they appear is unrelated to anyone's time of joining, and your experience where they stopped may have been a period where we'd switched them off for technical or other reasons.
I appreciate your frustration, and a skip button is still a potential consideration if we find they're causing people too much grief. A lot of work has gone into making the promos as seemless as possible, and we're constantly monitoring reaction to them.
What we've found so far is that these promotional reels have been hugely successful in helping people find new shows to watch. An older common complaint was that people had trouble knowing what content is available on our service. Changes to our homepage and editorial layout - as well as initiatives like these promos - have worked extremely well to inform people about some of the great TV we have.
Hope this goes some way towards explaining. I've passed your comments along to the teams. I'll be sure to post on the forums if I hear of any further changes to the system.
Thank you for the speedy and full response Jason. Just one follow-up question:
In your discussions with the development team have you heard an explanation as to why they think it is appropriate to impose these between episodes of the same programme whilst being watched sequentially?
It really appears to show disdain for us paying customers to deliberately break up the immersive viewing of a box set with a (usually) totally irrelevant and intrusive trailer - exactly like a forced ad break but unskippable.
That's a good question! I'll see if I can get an answer for you. It could actually be a technical limitation, as I imagine the benefit for showing them repeatedly to those binge-watching a show might be smaller than usual.
I personally don't always get the chance to post publicly on the forum, but I try to get involved where I can. If I learn anything else off the back of any of your comments, I'll either post again myself, or pass the message along to the usual support teams so they can reply on here.
I'm sick of these unskipable adverts ruining my enjoyment of a film. I will be cancelling my now tv and going with netflix if this is not stopped. No one likes them i think your reply about people finding new shows to watch etc is a pile of rubbish.
Very unhappy customer.
NowTV are missing a 'commercial' (sorry) opportunity here. A £1pm say option to remove these adverts would allow those who it annoys to remove them which would differentiate their market pricing and offering between those who are seeking a slightly lower price but a little annoyance and those who are prepared to pay a full premium.
Then again if the folk running this business had clue I wouldn't have a stack of electrical landfill boxes to get the discounted vouchers. Not the sharpest tools in the box.
Options to uprate the streaming quality for visuals ie less compression, up the resolution and up the audio could all be tiered elements of a service offer.
Still in the mean time you can always pump out a mediocre quality, p*ss of your existing customers with new customer deals and force adverts onto them. The customer always finds a way to get what they want....I am starting to think that isn't going to be with NowTV for much longer.
Some information for people who arrive here after being frustrated by these awful, unskippable and thoroughly unwanted intrusions:
As mentioned above, I have found now that after watching an episode in a series, if I quickly hit the 'watch now' prompt for the next episode it goes straight to the episode without another trailer. I always do this now even if I don't plan to watch immediately as it blocks the trailer for the next time I want to watch.
When watching new programmes I always turn the sound off, let it run and go and do something else. I then skip back to the programme start when I'm ready to watch.
It's a ridiculous state of affairs, and I am certainly not receiving the 'extra info' that Sky are trying to ram down my throat. In fact it works against their claimed objective of increasing the range of programmes that subscribers watch as I wouldn't dream of trying multiple new alternative programmes because each one I sampled would bombard me first with these stupid trailers!!
And they've put the price up.
If this was done for a better customer experience ads would be skippable.
It might be bad form to mention but the market leader manages to subtly promote content by landing you on the promoted show on login, it also plays an embedded trailer in the GUI if you don't navigate away. This is mostly painless.
I came for Twin Peaks then GoT and I'm thinking about starting on Westworld but since today every program starts with this 20 second slap in the face - I dont want to leave but it's just so very annoying.
Perhaps Sky just don't get it in a post sky box world, I would love to be proved wrong.