You need to be very specific.
There are 2 types of “adverts” with NOW. This was explained in my previous post.
Also this is nothing new in the world of streaming. Most US streaming services all have different plans which have adverts at a small fee and at double the price to get rid of the adverts.
There is Hulu, Paramount+ and more recently Peacock TV (which is owned by Comcast who owns Sky).
Even Amazon have promos for Amazon content which of course can be skipped.
So again, what type of “advertising” are you seeing?