No doubt the ads are tailored to your interests; have you also been Googling mobile phone deals?
But as we tirelessly explain, you need Boost to run ad (though not unskippable promo) free, and it brings other benefits with it.
We’ve not been watching Now much lately, though we have just started White Lotus (or rather Muddy Yellow Lotus as we call it, since the colour is so peculiar - and no, it isn’t a Maui thing as we have been there, and the colours are normal).
But the great thing about Now is that you can leave whenever you want - whether because there’s nothing you want to watch, or because there is enough to watch on other services that agree with you that charging a subscription and still showing you ads is extracting the urine.
Shhh… you might start Now agreeing with you about one overarching Boost, and launching a family of individual Boosts, one for each membership.
Which they would somehow contrive to increase their revenue above that from the existing arrangement 😛
Was it promos for NOW content or third party like adverts found on All4/My5?
The former is here to stay. Agreed that it’s annoying you can’t skip them.
The latter can be removed by boost.
Yeah, adverts were added last summer. Which made everyone who didn’t have boost very happy.
That being said I’ve had boost since it got introduced for 1080p and 5.1 sound. The advert set up didn’t effect me at all.
It’s a highly common practice in the US. Since Comcast owns Sky it was a matter of time for this to be added.
Next year adverts will be added to Disney+ and more recently Discovery+.
Whilst we don’t agree with it, however it makes perfect sense to earn extra cash through advertising since on demand streaming is used more these days than live streaming.