Trying to download Now tv app for Xbox and the Microsoft store claims I already have it and can open it in my apps. I have never downloaded it previously but because it thinks I have I cannot download it.
@MarkScan there's been a number of reports of the same issue with Netflix on the Microsoft help community so I'll assume this is a problem Microsoft's end. See below, one of many threads where someone has posted a work around by adding a new profile.
Report with staff via live chat by clicking 'chat online' within the green box. Don't hit 'get help quicker' as this is a bot.