@AshManWOW @gavs82008 @Xenon_Slayer
Don’t you mean our bags, or are you another of those people who can follow two streams at once? 😛
I’m sure someone at Now Towers has a spreadsheet where you can dial in projected prices for each service, with assumptions you can (hopefully) tweak about how the projected audience revenue, and the ad revenue, will move up or down as you set those prices.
Me, I would have kept the Boost at £3 when I dropped the simultaneous streams to 1, and deferred putting it up to £5 until three or four months had elapsed.
If you want to boil the frog, you have to do it s-l-o-w-l-y.
But I think the £5 is to do with the value proposition for advertisers. Now’s space sellers have to explain (or if they keep quiet about it, deal with savvy media buyers who raise the point) that ads will be seen only by the people who are too cheap, or too poor, to buy a Boost. And only one person per account will be watching the ads at any given moment. And what sort of a demographic is that to offer advertisers?
So the Boost went up to £5 to at least raise the bar a bit there.
At which point, Now should have kept the simultaneous limit at 2, potentially doubling the ad viewing opportunities alongside the better quality demographic to offer advertisers, of all the people who would have paid over £3 for Boost, but wouldn’t go as far as £5.
And deferred letting both members and advertisers down with a bump by holding off cutting the simultaneous limit down to 1 for a few more months.
But Now did both at once; it will be interesting to see if that plays out for them according to their predictions.
Not that we will ever know directly of course; but we may be able to glean something from any further tariff changes that come along, both short and long term.
Set a Payment PIN on your account so that no-one but you can buy memberships on it. Check your bank accounts monthly for any other unexpected payments to Now. That way you can at least nip them in the bud, while you and Now figure out whose fault they are.
