It’s been within the last month or so. More so with the changes to Boost.
We're gradually rolling out ads in on-demand shows and movies (they're already on live channels). If you haven't seen any yet, you're likely to come across them from July, unless you've already got Boost.
Boost allows you to stream ad-free (excluding live channels and trailers promoting NOW content)
Don't want adverts? Then get Boost.
Ad-free streaming: Cinema and Entertainment Members can watch on-demand shows and movies without ads
The fact of the matter is Comcast is a US company who owns Sky therefor NOW. All they are doing is pushing their business model onto the Sky owned markets it owns.
No doubt it’ll be pushed into Germany, Austria and Italy.
Either way I’m paying £9 a month for my membership which consists of Boost, Entertainment and Cinema. Still night and day cheaper than full blown Sky. Which I made the switch from to NOW around 8 years ago.
Seems to me that SKY have breached the contract we Entertainment Pass viewers had with them prior to recent COMCAST inspired changes ie no 3rd party ads.
And of course the loss of channels.
Neither we were warned in advance of impending downgrading of service.
@Geluk I've never seen any mention in the Terms and Conditions regarding the omission or inclusion of adverts.
According to the Terms and Conditions, 30 days notice of changes. I received an email on 9th June which is more than 30 days.
The Terms also state that notice can be given electronically
we'll do so electronically, e.g. via email, via the NOW website, via a notification within the service or a notice 'pushed' to your device (or any other method we notify you of). Notifications will be deemed to have been delivered on the day they're sent, provided we haven't received a failed delivery notice (in which case we'll send a notice via the NOW website (which you should check regularly) and they'll be deemed sent the day after they appear on the NOW website). We'll send notices to you using the contact details you've given us, so please make sure you've provided us with accurate contact details, and keep us up to date if they change.
Now also reserve the right to change the service
It won't be practical for us to notify you in advance of all content changes and instead you should keep checking the NOW website for details of what's available.
Test the water and submit a complaint to OFCOM.
Just watching New Amsterdam on NOW via Amazon firestick and this is the first time I've had adverts DURING the programme......4 advert breaks in total.
Nope nope nope not putting up with that, so it will all be cancelled, how cheeky to expect us to pay a subscription and then also force ads on us during the programme. I'm definitely not paying extra for boost as that is just another mickey take.
I know this has been discussed a lot on here but I just needed a little rant about it as I can't quite believe that they think this is acceptable.
In cyberspace, no-one can hear you scream…..
Now comes out of Sky, and Sky do this and get away with it, so it’s in their culture….
I gave up on watching New Amsterdam last night, as Max had decided the hospital was apparently terribly racist, though over half the characters are BAME.
He had BLM slogans laid on the floors, and had all the photos of the WHITE founders & contributors photos trashed. Sick of this. 😞