It’s been within the last month or so. More so with the changes to Boost.
We're gradually rolling out ads in on-demand shows and movies (they're already on live channels). If you haven't seen any yet, you're likely to come across them from July, unless you've already got Boost.
Boost allows you to stream ad-free (excluding live channels and trailers promoting NOW content)
Being a fan of the sweet amber nectar that is Scotland's favourite drink....Irn Bru....I've always been a fan of their near-the-knuckle rib-tickling adverts. For many of them you'd wonder how they were ever allowed to air.
I haven't done anything as helpful as a link to any of them, but I'm sure they're out there on the Web somewhere.
Lets get back to some cool adverts, there's only so many Sky Mobile ads a person can take!!!!!
Before we know it NOW ad breaks will get longer and longer and then subscribers will think it's worth paying an extra £5pm for boost.
Given the current programming, especially Cinema, I don’t think many will pay the extra. Adding £5 on top of a £10 subscription seems expensive. I have boost (£1/month) because I have sport and want the HD 50 fps. And ultimately it works out cheaper than getting Sports from Virgin (an extra £7/month to get HD).