It’s been within the last month or so. More so with the changes to Boost.
We're gradually rolling out ads in on-demand shows and movies (they're already on live channels). If you haven't seen any yet, you're likely to come across them from July, unless you've already got Boost.
Boost allows you to stream ad-free (excluding live channels and trailers promoting NOW content)
So this a con.
I pay monthly subscriptions &, until recently, there have been no ads.
Then Boost is introduced with additional subscription costs & now there are ads on the basic subscription and, in order not to get adverts, we have to pay more.
Not sure it's worth it.
Doesn't Sky make enough money?
Sky is owned by Comcast which is a US company, all that is being done is NOW becoming similar to Peacock which is also owned by Comcast and they had adverts unless you fork out another $5.
Comcast is simply pushing their business model onto the Sky markets it owns. So don't be shocked when this happens in Italy, Germany and Austria.
It doesn't help when Sky are losing so much content due to channels closing and being removed. Take a look at FOX and Discovery.
Then it would seem that Sky aren't using the NBC (Comcast) TV show library to fill some of the void up.
Likes of Chicago Fire/PD/Med, Law & Order and Law & Order SVU. These are boxsets that would be a welcome (in my opinion) addition to the losing content thanks to FOX and Discovery leaving NOW/Sky.
So, the price has gone up, you can't get cheap vouchers anymore, you can't watch on as many devices, you have to pay extra if you don't want adverts and that price is going up too. I have to think about the monthly renewal now and other streaming services. Perhaps taking a break from NowTV is the thing to do.
price has gone up, you can't get cheap vouchers anymore, you can't watch on as many devices, you have to pay extra if you don't want adverts and that price is going up too.
They still have eMail offers. Currently paying £1/month for Entertainment for 2 months. Will suffer the odd advert, though I have yet to see one.
Well time to cancel, if I wanted adverts I would watch live tv and this is not a live tv service, imagine if Netflix and Amazon started doing this !!!
So the price increases and yet you are getting money from the adverts, glad to see you don't care about your customers !
….glad to see you don't care about your customers !
Now are a lot better than Virgin. On the whole, I have found Now to have pretty good customer service. Not as good as Amazon, but pretty good.
Ultimately Now like all companies are trying to make a profit. They seem to think adverts will raise revenue by the advertisers paying and members getting Boost offsetting the loss of members cancelling and getting Netflix, Disney +, BritBox and/or Prime.
For the hardened Sports subscriber like me this will mean they get an extra £2/month, but for the more casual subscriber who may get movies or entertainment I suspect they will be looking elsewhere unless they get a decent email/retention offer.
Will be interesting to see how things shake out in the next fortnight. I think Now are making a massive mistake putting ads on before shows and reducing subscribers to a single stream, when the competition offer so much more for significantly less.