In program adverts, when did they start?

[OS1111]

In program adverts?! When did they start? I thought I paid a subscription to avoid adverts? Really bad app experience on ROKU, pre program ads over and over, and now this!

[gavs82008 · Accepted solution]

@OS1111 

It’s been within the last month or so. More so with the changes to Boost.

https://help.nowtv.com/article/we-are-making-some-changes

We're gradually rolling out ads in on-demand shows and movies (they're already on live channels). If you haven't seen any yet, you're likely to come across them from July, unless you've already got Boost. 

Boost allows you to stream ad-free (excluding live channels and trailers promoting NOW content)

https://help.nowtv.com/article/can-i-watch-without-ads

https://help.nowtv.com/article/what-is-now-boost

[OS1111]

I just wonder how much more “rolling out” there is to do? 3 minute add breaks? 5 minutes? I feel somewhat strong-armed in to taking Boost to maintain the current status quo.

[gavs82008]

@OS1111 

Personally I'm not effected because I have boost anyway for 1080p and 5.1. The thought of moving back to 720p and stereo is just not even an option!

[chilli2]

Does this mean that it will be free to watch, as other add supported services such as my5, all4, ITV Hub are?

After all you wouldn't expect adds on a premium SVOD service such as now, netflix, Disney plus etc

[starman73]

Does this mean that it will be free to watch, as other ad supported services such as my5, all4, ITV Hub are?

No.  

After all you wouldn't expect ads on a premium SVOD service such as now, netflix, Disney plus etc

Thing is that Sky don’t see it that way.  They don’t see Prime, Netflix, Disney as competition, they just see members getting the Sky service without adverts and that needs to change.

[gavs82008]

@starman73 @chilli2 

Even with Sky TV on demand it has adverts and I have been nosy at their forums indicating that the on demand side are setting more adverts.

Support he main difference there is you can fast forward them. 

At least with Prime the promo trailer at the start you can skip. 

[Rogerrrr]

The whole point of paying for this service is to avoid adverts. NowTV are just cashing in. Time to cancel membership.

[DaveS7]

So, the price has gone up, you can't get cheap vouchers anymore, you can't watch on as many devices, you have to pay extra if you don't want adverts and that price is going up too. I have to think about the monthly renewal now and other streaming services. Perhaps taking a break from NowTV is the thing to do.

[starman73]

The whole point of paying for this service is to avoid adverts.

mmm, I get it to watch tv shows and movies  😀

I haven’t even seen ads on iPad nor Fire stick and don’t have boost.  Besides I pay for Sports and the live channels are full of ads. Unlike GAAGO.

I think come 15 July when there is just one stream and ads everywhere, plenty will cancel.  Not sure the advertising revenue will make up for it.

Prime, Disney +, Netflix and BritBox don’t have ads and the programming particularly for the first two is superior at less than half the price.