Sure, if you have the month by month deal. If it’s annual, probably not.
But what about home security that relies on broadband? Ring, Hive, and so on….
Set a Payment PIN on your account so that no-one but you can buy memberships on it. Check your bank accounts monthly for any other unexpected payments to Now. That way you can at least nip them in the bud, while you and Now figure out whose fault they are.