I generally like multi-tasking, watching something while I'm doing something else on my laptop. NowTV doesn't let me do this as there's no way of playing a film without it taking over most of the screen. If you try to shrink the winow, the video stays the same size, you can't even scroll to get the smallest window possible while still seeing the video, as it just scrolls the page behind but leaves the video in place.
I'm also a Netflix subscriber and while it doesn't have a pop-out player as such, it does resize the video if you shrink the browser window meaning I can watch something and do whatever else I want at the same time.
I've had NowTV for almost all my 30 day trial and watched 1 film all the way through, I got fed-up during the second film and found something on Netflix instead. Haven't even considered renewing and actually paying for the service.
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