So, the current Now TV day pass lasts 24 hours, right?
Currently, that means if you buy a Sky Sports Day Pass at 1.30pm on a Saturday, it will run out at 1.30pm on Sunday. This is fine if there is a lot of football on between then and you plan to watch it all.
However, what if there's only one game you're concerned with? You're paying £9.99 for what is essentially 2 hours of television. Call it £5 per hour. Let's face it, that's pretty extortionate for a streaming service.
Why not make the day pass 24 hours of actual viewing time rather than just a day? So by purchasing a day pass, you can use it to watch 24 hours worth of sport, over a longer period of time? You could buy a pass on a Friday, watch an evening KO game, then a 3pm KO match on Saturday, the Grand Prix on a Sunday, MNF, Tuesday matches, Wednesday matches the lot! £9.99 seems a bargain now!
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