23-04-2014 06:02 - edited 23-04-2014 06:05
edit= dam double post
This price rise should cover Last August 2013 and Next August 2014 Sky price increases then...
As last August the price did not increase... for movies... via NowTV, but Skys prices have increase each year for the other service providers...
This will end a lot of Sky users using this as a cheap way to get Sky Multi room...
Others will now get the second £49 2TB HD box.... and pay the multi room fee...
I'd expect the next payment to be £4.99 whenever that might be, especially if you used the sorry voucher after GoT s4e1. Whether we are grandfathered at that price (which I doubt) I'm sure we will find out after the next payment is taken.
I have just bought a new Entertainment Pass and I am also being told that my next payment will be £4.99 on May 30th (I did not use a voucher).
I wonder if existing users will stay at £4.99 or if Now TV have set the system so that the next payment after that will be £6.99?
Just want to let you know that the price rise is being put on hold. Entertainment Month Passes will continue to be £4.99 a month, and Sky Movies Month Passes will continue to be £8.99 per month.
We're in the process of updating the entire NOW TV site with this information, but it should all be correct very soon.
Good news but something tells me they've seen lots of people cancel (I intended to do the same when my voucher for a free month due to the outage ran out), thus forcing an abrupt about turn.
If you are going to raise the price, please update the programmes a little more often.
Sky seem to be in a difficult position.
They've got Amazon and Netflix at one end of the market with great offerings for not much money, and Virgin, Talk talk, BT and their own platform at the other.
They positioned NowTV as a 'sampler' for those who dont normally subscribe to PayTV, hoping that they would convert to full subscribers to Sky's own platform once we're addicted, while trying to compete with Amazon and Netflix.
The only way to do that is to have attractive pricing - and they've pitched at a price that people can afford.
They tried it on with £16 a month for the Movies, which was the same as Sky Movies on Sky, Virgin etc., but it failed miserably, and they ended up sending countless renewal offers to lapsed free trial subscribers like me.
They in the end had to pitch a more attractive price, and £8.99 was it.
Then they launched the Entertainment pass, and again, they had to compete with two ends of the market - so £4.99 is where the 'trial' sat.
Sky clearly thought they'd try it on during Game of Thrones, considering how popular it is, and hope to get away with massively increasing the pricing.
The problem is, the product Sky are offering just inst all that good.
Yes, you get access to Sky's crown jewels for far les, but as they would readily admit, this is to customers they wouldnt normally attract due to their astronomical package prices and 18 month lock ins.
So they are much more likely to simply cancel and find other ways of getting GoT - now that BlinkBox, Googple Play and Amazon Instant all offer recent series on a pruchase only basis.
Also, the massive issues Sky have had with NowTVs reliablitiy over the last couple of months, along with the short lived box sets, it's, to put it bluntly, ofputting.
Add to that the low quality streams, the lack of Dolby Digital, and the lack of platform compatibility (no Apple TV, no Samsung TV, a 3 device limit with x number of changes a month etc), Sky really need to rethink their policies to attract more people and keep those tha are here!
So this price freeze (for the umpteenth month) is not surprising!
Wow that was an in depth reply (and one I totally agree with) but being cynical I would also add that....
There was a big worry that when the results were announced last week there would be a drop in the TV subscription figures for the first time...this proved not to be the case BUT only because anyone who has taken a monthly pass in nowtv is now also added into the TV subscription figures, so with GOT ending next month and the price rising I think this could have proved very challenging for sky's next quarter TV subscription figures...so instead they are trying to make you feel like you are getting a good deal by not putting the price up in the hope that will convince you to keep your pass going.
I did wonder whether NowTV was actually a pilot project for Sky transitioning from satellite to IPTV distribution of channels as it's got to be cheaper than renting those satellite transponders from SES Astra and Eutelsat as Sky also purchased all of O2's exchange broadband kit (I was one of the people uprooted when they shuttered the O2 Wholesale service)
Don't think NowTV is proving to be as easy to operate as they thought, hence the outages.